JFC Services
John Fatteross is a rare breed of marketing communications professional:
a strategic branding and positioning specialist, trapped in the body
of a senior-level creative leader and copywriter. The combinative
result of this dual expertise is a fluid transition from strategy
to tactics — branding, positioning and marketing communications
messaging that are both on-target and seamless.
Branding and market positioning services include:
- Company and product/service branding
- Go-to-market positioning, value propositions and key message development
- Marketing and communications planning, strategies and programs
- Company and product/service launches and re-launches
- Brand standards and graphic design guidelines
- Copy style guides
- Marketing proposals and plan documents
Creative concept and copywriting services include:
- Web and New Media
- SEO copywriting
- Search engine optimization content
- Advertising campaigns — print, broadcast, online
- Direct mail and marketing programs and tactics
- Company capabilities brochures and other literature
- Product and service collateral
- Industry white papers
- Bylined articles and press releases
- Annual reports
- Promotional programs and tactics
- Employee and recruitment communications
- Corporate presentations
